Adidas

adidas and Parley for the Oceans unite sports communities around the world for Run for the Oceans

adidas and Parley for the Oceans unite sports communities around the world for Run for the Oceans

  • For every 10 minutes of running recorded via the adidas Runtastic app, Joyrun, Codoon, Yeudongquan or Strava, Parley will clean the equivalent weight of a plastic bottle of beaches, remote islands and coastlines before it reaches the ocean (up to a maximum of 250,000 kg)

As we approach World Oceans Day on June 8, adidas and long-time partner Parley for the Oceans are once again encouraging the global sporting community to turn activity into action and run for the oceans in 2022.

For the first time, new activities have been introduced to meet the challenge, making it the most inclusive race for the oceans to date. People from all parts of the global sporting community are invited to hit the streets, the tennis court and the football field, and unite at help protect the oceans from plastic waste.

Launched between May 23 and June 8, the event returns for its fifth year, with the ambition of mobilizing a generation to help end plastic waste. Research shows the world is at a tipping point, with predictions that the oceans will contain more plastic than fish by 2050.

We need action from everyone, everywhere to create real change and this year Run for the Oceans will expand to accommodate a wider range of activities – when we all come together, we can help make a world of difference.

For every 10 minutes of running in certain activities, such as running, tennis or football*recorded by participants via the adidas Runtastic, Joyrun, Codoon, Yeudongquan or Strava app, Parley will clean the equivalent weight of a plastic bottle of beaches, remote islands and coastlines before it reaches the ocean (up to a maximum of 250,000 kg).

Katja Schreiber, SVP Sustainability at adidas said:Time is against us in the race to help end plastic waste, so we’re pushing harder and with more focus than ever. Just as this is an industry-wide problem, it requires industry-wide solutions because sustainability is a team sport. By uniting our sports community around this challenge, we can inspire real action against plastic waste by providing people with an experience where their actions and the way they are active help clean up the ocean.

It is important that our own brand commitments reflect the situation we face and that is why we have committed to our goal of replacing virgin polyester with recycled polyester inourproduced by 2024wherever possible.”

Since 2017, adidas and Parley’s Run for the Oceans have brought together more than 8.2 million runners worldwide, covering a combined total of more than 81.7 million km.

Since the partnership began in 2015, adidas has manufactured more than 50 million pairs of shoes with Parley Ocean Plastic and nearly 18 million pairs in 2021 alone – this includes plastic waste intercepted on beaches and coastal communities, preventing them from polluting the oceans.

For 2022, adidas x Parley have announced the launch of Adizero X Parley and Ultraboost 22 X Parley. With a carbon footprint of just 3.5kg per pair, the Adizero X Parley is the first time adidas and Parley have teamed up to launch a low-footprint concept, a milestone for the partnership achieved through innovation and without compromising on the performance of the shoe.

From the interception of raw materials, processing, packaging until the end of life of the product, adidas calculates and communicates its carbon footprint, in accordance with an internationally recognized standard: ISO 14067. available provide full transparency over the entire product life cycle.

While the adidas x Parley partnership shows that progress can be made on the road to eliminating plastic waste, there is still a long way to go.

Cyrill Gutsch, CEO and Founder of Parley said: “Seven years ago adidas signed a contract to support Parley as a founding partner. With this decision, the three gangs have shown the courage to face an epic threat: the plastic crisis. Millions of people have since supported us, by taking action and buying products made with Parley Ocean Plastic®, a material we invented to fund our work. These products have become symbols of change, flags carrying an optimistic message. We can emerge from the crisis by cleaning up our planet, by inventing new materials and above all, by changing our minds. Today, plastic still threatens life. But billions of people now know how harmful it is. Run for the Oceans is when we turn awareness into action, when we grow our movement even further. Where everyone can take a stand. Run with your feet, rule your mind! Help us end this epic battle. Together we can win this impossible mission and end the destruction of our magical blue planet. Join Parley for the Oceans!

Individually we can act, together we can have an impact – adidas is uniting sports communities around the world for Run for the Oceans between May 23 and June 8 by registering and tracking the activity via the adidas Runtastic app , Joyrun, Codoon, Yeudongquan or Strava. For more information and to register, go to adidas.com/runfortheoceans

Follow the conversation on @adidasrunning, @parley.TV and @adidasRuntastic on Instagram and on Facebook and Twitter, using #RunForTheOceans #adidasParley #ImpossibleIsNothing #endplasticwaste