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adidas Five Ten celebrates Wheelie culture with Danny MacAskill

adidas Five Ten celebrates Wheelie culture with Danny MacAskill

Everyone remembers learning to ride a bike. And after mastering balance and pedaling, the first thing many cyclists do is attempt the “wheelie.” It’s an age-old trick that we love no matter how long we’ve been riding bikes. It’s no surprise that a whole ‘wheelie culture’ has sprung up and 36-year-old Scottish mountain bike phenom Danny MacAskill is keen to master the technique. Or that Five Ten, the brand that started the “flat pedal revolution”, which opened up mountain biking to many people who wanted to break free from “clipping”, teamed up with Danny to create a new video Danny doing a wheelie.

Danny’s success as a cyclist and the huge viral popularity of his videos have made him the face of mountain biking around the world. While he first rose to prominence as a street trials rider, he has embraced all forms of riding and is always pushing the limits of what is possible on two wheels.

If you’ve watched Danny’s videos, you know he’s turned the humble wheelie into an art form. He wheeled over ridges, mountain peaks and, of course, crazy urban structures. He pulls on the front handlebars, raises the steering wheel and the magic begins.

In 2021 Danny decided to start sharing his wheelie love. He asked his social media fans to post their own wheelie experience with #WheelieWithDanny. Thousands of runners responded. Not only did they post photos of their one-wheel accomplishments, but they also competed for the opportunity to work with Danny on his video project. An astonishing number of people, young and old, from all cultures and walks of life, sent in applications.

“I’ve seen the popularity of cycling explode during the pandemic,” says Danny. “I wanted to make a film that was more inclusive than ever, while featuring incredibly talented riders from a wide range of ages, backgrounds and riding experience.” The result is Danny Do A Wheelie, made in collaboration with adidas Five Ten. The video will be launched on May 10, 2022 on YouTube.

The video features MacAskill riding through a series of iconic Scottish locations, on every kind of bike you can imagine. He’s joined by a cast of riders, including Lil Spartan, Viola Brand and Hans Rey, all of whom prove to be great wheelie talents in their own right. “Five Ten and I wanted to make a movie that would include as many types of driving as possible and let the other drivers be the star of the production,” Danny explains. “The wheelie was the best place to start – if you can ride a bike you can get into the wheelie and from there the opportunities are endless. We wanted to celebrate the wheelie, to show how much riding bikes can be accessible and put a smile on people’s faces.If someone picks up a bike and has a big smile trying to ride, then the job is done.

adidas Five Ten created the flat pedal revolution in mountain biking in the early 2000s by bringing their signature climbing rubber, Stealth, to the cycling world. And, this spring, Five Ten launched a new shoe perfect for wheelies: the Sleuth DLX Canvas, a flat pedal shoe featuring an upper made in part with Parley Ocean Plastic. The Sleuth DLX Canvas is new for Spring Summer 2022 and available at top retailers and adidas.com/FiveTen.

To celebrate both wheelie culture and the new Sleuth DLX Canvas, Five Ten is proud to support Danny MacAskill’s new video, “Danny Do a Wheelie”. Stay tuned for Danny’s tips on how to perfect your very own Wheelie, plus an inspirational video with Danny and LA Chargers running back Austin Ekeler swapping expertise on driving technique and drills of football.

Still to say, watch the video now: