Adidas

adidas Originals and Wales Bonner present their collaborative Spring/Summer 2022 collection

thenewsmarket

adidas Originals and Wales Bonner return to showcase their Spring Summer 2022 collection. Continuing to explore and cater to the sportswear brand’s extensive archive, for its fourth season the creative partnership focuses on styles from the 1970s and 80s. The offering is inspired by Wales Bonner’s research into the music and photography of Burkina Faso, West Africa, during these decades, and pays homage to the creative energy and individuality of the style.

The latest adidas Originals by Wales Bonner collaboration reinvents key looks through the lens of music and movement and mixes textures, silhouettes and graphic prints. This season, adidas Originals and Wales Bonner present athletic jacquard knits and a new ’70s-inspired take on the classic WB track top and track pants. The color palette is bold and cheerful, with a trio of colors appearing across the offering: primary red, sunshine yellow and pale pink.

The footwear offering similarly reinvents iconic adidas styles through Wales Bonner’s distinctive lens, emphasizing soulful and stylish comfort. The collection features two high riffs on the adidas Country silhouette and sees the return of the WB Samba sneaker, a highlight of the inaugural collection – in two bold color updates.

Shot by photography duo Jalan and Jibril Durimel and styled by Tom Guinness, the collection is driven by a dynamic campaign that celebrates togetherness and connection.

The adidas Originals by Wales Bonner Spring/Summer 2022 collection is available worldwide on June 4e on Confirmed and through select retailers.

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About WALES BONNER:

Wales Bonner offers a distinct notion of cultural luxury that imbues European heritage with an Afro-Atlantic spirit.

Launched by Grace Wales Bonner after graduating from Central Saint Martins in 2014, the label draws on extensive cultural research and embraces a multiplicity of perspectives. Established as a menswear brand, Wales Bonner’s soulful tailoring quickly expanded into womenswear. Grace Wales Bonner has received numerous awards, including Emerging Menswear Designer at the British Fashion Awards (2015), the LVMH Young Designer Prize (2016), Winner of the British Fashion Council/Vogue Designer Fashion Fund (2019) and CFDA International Men’s Designer of the Year (2021).

Wales Bonner stockists include Matchesfashion.comSelfridges, Net-a-Porter, Mr. Porter, Bergdorf Goodman, Saks 5th Avenue, Nordstrom, Dover Street Market International and Boon the Shop.

About Adidas Originals:

Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archives at its core, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on the courts and sports arenas through the prism of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those who continue to shape and define creative culture, adidas Originals continues to lead the way as a pioneering sportswear brand for the street.