Today, adidas announces that it has teamed up with longtime partner Karlie Kloss to co-create a new collection, available from May 17th. It is the first of two drops that make up the collection. Inspired by Karlie Kloss’ passion for encouraging the next generation of girls and women to lead active lives, the pieces are designed to be versatile and stylish, crossing design, fashion, sport and technology. For the first time, garments in the collection include a QR code that allows the wearer to explore the inspiration behind them.
Born from Karlie’s love of equal parts fashion and sport, the collection features 17 apparel items, 3 footwear offerings and 2 accessories with tech-infused graphic prints.
Pieces in the collection range from functional workout basics to modern lifestyle pieces designed for comfort and function, without compromising on style. Highlights include the oversized cream ‘KK’ sweater paired with cropped black flared pants for a stylish everyday look. Head-to-toe high-performance pieces feature tech-infused graphic prints, along with a range of athletic shorts in springtime hues of yellow and a varsity-style pink bomber jacket.
Each piece has been designed to intersect performance and style, making them perfect for transitioning from everyday to studio workout and back again.
Karlie Kloss commented: “The next generation of young adults are passionate about wellness and activity. This passion is the inspiration for this 22-piece collection that combines style and function for versatile looks that can be worn every day, whatever the occasion. My favorite part of the collection is how it combines my love for fashion and technology with a special QR code that lets people explore the inspirations behind this collection. I’m so fascinated by how fashion and technology can intersect; I truly believe this is the future of fashion. Working with adidas to create this unique consumer experience was so much fun, and I’m beyond thrilled that people are not only enjoying the comfort and style of these pieces, but taking a closer look at how we created them.
Created for optimal performance and comfort, the collection incorporates adidas’ AEROREADY fabric technology to keep athletes and creators feeling dry while they move. In addition to merging style and performance, the looks of the heroes of the collection use NO DYE technology. NO DYE technology works with a material’s natural color to eliminate the water-thirsty part of the process – the pre-treatment phase of conventional dyeing techniques. Natural color fabric requires a post-processing step to achieve the same performance qualities while achieving an average 60% water and energy savings. The adidas x Karlie Kloss collaboration is another step towards adidas’ mission to help end plastic waste. Pieces in the collection are made in part with Parley Ocean Plastic – reinvented plastic waste, intercepted from remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean.
The adidas x Karlie Kloss collection will be available on adidas.com May 16, 2022.
adidas is a global leader in the sporting goods industry with flagship brands adidas and Reebok. Based in Herzogenaurach, Germany, the company employs 57,000 people worldwide and generated revenue of approximately €22 billion in 2018.
About Kode with Klossy
Kode With Klossy is a nonprofit organization founded by Karlie Kloss that creates experiences and learning opportunities for young women that build their confidence and inspire them to pursue their passions in a tech-driven world.