Adidas

The Adizero Adios Pro 3

thenewsmarket

Today, adidas unveils the latest addition to its record-breaking Adizero franchise* – the Adizero Adios Pro 3.

The newest addition to the iconic Adizero line, the Adizero Adios Pro 3 is a true testament to the brand’s ongoing commitment to elevating runners’ performance by helping them push the limits of what’s possible.

What started with Peres Jepchirchir’s world record victory – breaking the half marathon world record in the Adizero Adios Pro 1 in Prague in 2020 – now continues with the Adizero Adios Pro 3. adidas’ ultimate long-distance runner, the Adizero Adios Pro 3 is designed for runners looking to take their performance to the next level and chase new records.

Launching in a Beam Yellow/Solar Green colourway, the Adizero Adios Pro 3 features:

  • ENERGY RODS 2.0 – The carbon energy rods that were previously separated, are now a single structure for harmonious rigidity. Integrated into the midsole and parallel to the metatarsals, to give runners energy return.
  • Lightstrike Pro foam – The midsole consists of two levels of durable Lightstrike Pro foam, providing runners with cushioning and energy return to support them on longer runs ranging from half marathon to full marathon.
  • New rod – New lightweight upper, designed to be race-ready and provide athletes with support where they need it most.
  • Continental rubber outsole – To help runners stay on track, the silhouette is built with a Continental rubber outsole with traction to help take corners at a fast pace.
  • Made in part with recycled materials – This product is made in part with a series of recycled materials – a single solution that will help adidas eliminate all virgin polyester and put an end to plastic waste.

Nicholas Roché, Global Project Manager at adidas said: “We are delighted to welcome the Adizero Adios Pro 3 to our record-breaking Adizero range.

“This shoe exemplifies our ambition to continue working with and for the best athletes in the world, as we bring elite running shoes to those looking to run faster than ever and improve their running performance.

“We’ve witnessed the record-breaking capabilities of the Adizero line in the past, so we’re excited to see the times our athletes can achieve in the latest iteration, as we continue to strive for unprecedented goals.”

Amanal Petros, adidas athlete said: “It’s an honor to step into and train with the new Adizero shoe. We have the privilege of knowing firsthand how efficient the Adizero can be in terms of time and performance, so it’s been exciting to try the Adizero Adios Pro 3. I really felt the speed and pull of this model. Hopefully I can continue pushing my performance levels while continuing to train and race in the Adizero Adios Pro 3.”

The Adizero Adios Pro 3 will be available from June 1st at an MSRP of €250 (or local currency equivalent). It will be available through adidas.com and select adidas stores (timing and availability may vary by market). See www.adidas.com/adiospro3 for more details.

NOTES TO EDITORS

* Haile Gebrselassie became the first person to break the 2:04 marathon barrier wearing the Adizero Adios 1 in Berlin on September 28, 2008. Since then, the world’s best have continued to break records wearing the range, including Peres Jepchirchir, who made history by becoming the first athlete to win Olympic gold and the New York Marathon in the same year wearing the Adizero Adios Pro 2, and Senbere Teferi, who broke the world record for 5k with the Adizero Takumi Sen 8 during last year’s adidas Road to Records.

adidas

adidas is a global leader in the sporting goods industry. Based in Herzogenaurach/Germany, the company employs more than 62,000 people worldwide and generated sales of €19.8 billion in 2020. adidas’ sustainability mission is to help end plastic waste by forging partnerships and developing product innovations that: use recycled materials, are made to be remade or are made with nature. adidas has set itself big goals for the coming years: replace virgin polyester with recycled polyester wherever possible by 2024 (by the end of 2020, already more than 50% of its polyester was recycled), 15% of carbon footprint reduction by 2025, 30% carbon footprint reduction by 2030 (compared to 2017) and carbon neutrality by 2050. For more information, visit: adidas.com/sustainable.